Justin Stoddart
Hey, welcome back to the Think Bigger Real Estate Show. I’m your host Justin Stoddart. And I’m very excited about today’s episode because it is going to help me fulfill my mission, which is simply this. To help you think bigger, I realized that my passion is helping you go on to live a life of great, great impact. But all of that begins with you thinking bigger than you currently do. And the best way to do that is to put you around people that are similar, big thinkers. So I’m excited to have you this tribe, here to listen to somebody who I believe is making a big difference in the industry. And I’m grateful to have him on grateful for all that he does. So let me introduce Ricky Carruth, many of you know him, he’s all over social media the guy’s dominating, been in the business for 17 years. Since 2014. He sold over 100 transactions a year as an individual agent. We’re going to get into how he does that. But also, he has the first totally free real estate coaching platform, which I think is something that we’re going to get into and explore as well. He’s written two books speaks all over the country all over the world. He’s well known, well respected, and I want to thank you, sir. Ricky Carruth for being on the think bigger real estate show today.

Ricky Carruth
Absolutely, man. Thanks for having me. Yeah,

Justin Stoddart
As I mentioned, the best way for all of us to expand our possibilities is to continue to be around people that are pushing the limits and doing great things. So I’m grateful for you. Let’s, let’s get into a topic here. As we get started, I actually reached out through Facebook, asking people what they would want to hear from you. And one of the questions that came up is, as an individual agent selling over 100 homes a year, not even to mention the books that you’re writing, the speaking engagements, the coaching that you’re offering, talk to us about work life balance, what does that look like for you to where you are able to keep relationships outside of work, right? Without having them go awry?

Ricky Carruth
Well, man, to be honest with you, I think of it in a way of like I’m retired. You know, I’m saying every day when I wake up, I’m doing exactly what I want to do. Nobody tells me what to do. I wake up at 430 for an hour I answer DMCA Instagram, I answer every single dm on Instagram because, like if if I’m not answering all these questions that people are asking desperately asking for help, then you know I’m not really back at what I’m saying when I say I want to help the industry and you know you know teach agents how to effectively communicate and you know, create unlimited business. So work life balance for me is that there is no work life balance. It’s all it’s all life. You know, and there’s no real like separation for me. Um, you know, when I’m at work, but at work like I’m at work, like all times, like when I’m with my family, I’m given that everything I got. I’m spending time with them giving them every little, you know, drop of energy that I have to to enjoy them them enjoy me the whole thing, same thing with When I’m when I’m doing a real estate deal, you know, I’m showing property or making phone calls, or I’m doing a podcast or I’m, you know, traveling to speak or whatever the case may be. I’m just enjoying every second of whatever’s going on. And there’s really no, you know, I don’t chop it up and say, okay, you know, I’m going to time block this on my time block glad. No, I just enjoy life, you know, I’m saying and so I think I’m just a different kind of person, where I can just live this blended life where it’s all the same thing, and I have a full

I mean it’s not like it happened overnight. Let’s say that, you know, like, I definitely went through times where everything was all about real estate, trying to figure out how to succeed working 15 hours a day, get burnout, you know, trying to recharge and come back strong and go 15 hours a day for another three week stretch and really try to figure this thing out. So I’ve definitely been there. But you know, worrying I’m now see 17 years in the business and thousands of properties sold. I have such a huge database, and I built it the right way on relationships and what can I do to help you not trying to force people to buy or sell anything. And because of that, I built such a huge brand around someone who just wants to help somebody who just wants to help people. And so and and around being the hardest working person around, like, everyone knows that no one out works me. And so those two that the combination of those two things, knowing that I’m just here to help you and that I’ll work harder for you than anyone else makes me a magnet to people. You know, people are just drawn to me because they know I’m going to get the job done. And I’m not going to high pressure them or put them in weird situations or if they want to back out because they get cold feet halfway through the deal. I’m not going to make them feel bad about it. I’m going to say if that’s not what you want to do, then let’s get out of this thing. You know, and I’m going to make them feel More about their decision because that’s what they want to do. And because of those things, it makes it to where I’ve built a business where people come to me, I’ve built an attraction business so big that I don’t have to worry about where my business is coming from. So after doing that for so long, now I’m able to take time and write books and go speak and do podcasts and all that stuff and still maintain this high level of business. Because a lot of coaches they get into the coaching industry after two years in the business and 12 property sold, and now they’re a guru. And the thing is, is, you know, when they try to make that leap, they don’t really have they don’t have a business. And so I waited, like I got into business when I was 20 made a meal before I was 23. Wall, sit on the crash, went back to roofing houses, worked on an oil rig, came back, realize it was relationships over transactions and then got to where I was selling 100 properties a year. So like I’ve met It lost it made it. And so now here I am making it 100 properties a year. Well, I didn’t know if that was real or not because I had it before I lost it. So thinking Is this real? So I gave myself three years, three years of selling 100 properties a year as a single agent before I decided maybe I should write a book about this stuff. And how I did this, you know, and so I just, I wait, I’m really curious for waiting too long, probably too long. But it’s, it’s not a bad thing, waiting too long to do things. You know, like, I’m still a single agent, you know, what am I gonna do a team? You know, like, I waited so long to hire an assistant. I waited so long to start coaching and writing and speaking, I waited so long to get into social media. I just started doing social media two and a half years ago. Um, I never touched it before then.

So, you know, um, as far as the work life balance question, I just think that you have to just do what you love to do. You know, and like, I love roofing houses, I love working orig I love delivering pizzas, I love cooking in a restaurant, you know, all the things that I did all the different jobs that I had, I loved every bit of it, you know, it’s just how I am, I guess I’ve just a very positive person. I love just being active and productive. And because of that, it makes my life really incredible because literally, me producing is my therapy. You know, like all the rough moments in my life. I literally just worked through them, like I would go to work and work so hard at work, it got my mind off whatever bad was going on in there, like it helps me cope with whatever is going on and produce more. You know, so I was just lucky enough I think to have the DNA of, you know, production is my therapy kind of deal.

Justin Stoddart
I really appreciate what you said there it is interesting. I was pulling out of the garage this morning had my daughter in the car was dropping her off at school. And the garage door went up. And I said another day doing what I love. And she looked at me and I don’t think that’s the common answer. I think a lot of people it’s like, thank goodness, it’s Friday. I can’t wait till this is over. Like it’s this terrible treatment. No, Gary Vaynerchuk talks a lot about this is I felt like, if you hate what you do, life’s way too short for that. And it sounds like part of it is it’s not even necessarily finding the right fit because you loved being on the world oil rig you love, like delivering pizzas, like it’s more an internal thing. And I actually want to tie this in to our next topic. Because I actually sat last Friday I sat in a convention in which a gentleman who has done deep deeps studies on the human brain discovered that there’s this sense of joy that we were made to have, like people, it’s natural for them to be in a state of joy. It’s unnatural for them to be in a state of fear. And so he went on to say that that the way that we get into this feeling of joy is it’s relational, that anytime that we are very task oriented and like fix this problem and get it done. We tend to move people aside or use them as pawns in our game to get what we want. And he went on to say that the only way to really experience joy is to is to not look at people as things or as a means to an end. But they are the source of our joy they are the reason that we’re going to experience that it ties in perfectly with what I think is maybe a secret to why Ricky Carruth is able to be so dang excited. And no matter what he’s doing, is because he’s looking at the relationship first. It’s not like how many deals like was going to take for me to get over 100 transactions this year. It’s like how many people can I help? And if I can’t help that person, I’m gonna be the first to tell them. I can’t help you. You should stay in your house. Is that true? Would you does that call Connect for you?

Ricky Carruth
Yeah, I think it’s the intention for sure. Um, you know, I think first and foremost it is am I going to give it everything I have today. Am I going to go to bed tonight knowing that I gave it gave you know put everything out there. I left it all on the field. And you know, there wasn’t a drop of energy, I literally, you know, passed out because I was so tired. Um, you know, like when you combine the fact that you’re doing, you’re going full speed ahead. There’s no way you could have done any more. And with the right intentions to help the most people, when you combine those two things, now you’re deadly.

Justin Stoddart
I would have to agree with you. I think there’s work ethic is often underestimated similar to you. I’ve got, just recently I realized I’ve got a young family, six small children. There’s no quiet time in my house when they’re awake, right, amazing kids, but it’s just very busy. And there’s lots of demands and needs. And one thing I realized, like if I’m going to be Uber productive in the morning, I need to get up really early. So if my hours now are four to 6am, right, get up and I’m actually writing right now. And so, to your point, I think that you can have all kinds of good intentions and warm feelings for people and want to help them but if you don’t put in the time and the hours like Ricky truth is don’t I get up at 430 to really respond to it. Strangers that have no direct impact upon your business. They’re not coaching clients because you’re not charging them but simply responding because you love the industry and because you love people, that that probably is a fuel for you to then go do good for your clients.

Ricky Carruth
Well, it is, I mean, the dams and the comment, send the replies and emails and all that are literally the fuel that keeps me going. Because, you know, the one reason I got into coaching is because I felt like I kind of hit the top of real estate game, you know, like, I just felt like I hit the top there wasn’t anything else, you know, that was challenging. It just there was no challenge there left for me. And so that’s why I got into the coaching and man that I really step into a step into a beehive because it is a super like it’s a totally different, you know, you know, real estate is local coaching is global, you know, and so there’s a big difference in the two and you know, it I’m not like I said it if if I’m not stepping up, and, you know, answering these questions, I mean, these people are reaching out with, you know, desperate for help, you know, they just this industry is such a such a bear because, you know, it’s so simple but you know, it seems so complicated. Like it can really fool you into thinking that it’s so complicated when really it’s so simple. And, you know, we’re talking about people’s livelihoods on the line, you know, this is there, you know, there’s trying to support their family with this stuff. This is stressful, you know, this is real, this is real life stuff. And if I don’t, I just feel like these people are reaching out to me for help and if I’m not if I’m not stepping up, and you know, because there’s a lot of people in my shoes that absolutely completely ignore dm messages, emails, tech, they, they completely ignore that stuff, and I I get it. Like, it’s a lot of work. But I just feel like I’m different. And I feel like I want to be there. And I feel like that’s that. I feel like that’s one thing that I have over so many coaches and mentors and even the big guys, you know, like the Gary B’s and the grants and you know, the Tonys, you know, they don’t answer every single message. You know, they don’t that they can’t there’s too many of them. I get it. But still, you know, I do you know, so I just feel like I’m not doing my job and I’m not doing the industry justice if I’m not doing it.

Justin Stoddart
You look at the early days of Gary and he actually built his empire really based on similar activities that you’re doing right is he was Yeah, he was that guy. And I think it’s got to the point where he scaled so big now that it’s there’s actually literally not enough hours in the day. Although he’s he’s making some attempts through tech to do some things but I agree what you’re doing is very uncommon, I interviewed actually Grant Cardone The show here a couple weeks ago, he talked about something that I think is maybe a common thread for for you as well, which is that you get to a point where you’ve, you’ve got your success, you’ve got your like, he’s got his Chad, he’s got like, he’s got what he what he wants, but he said, I would not be fulfilling my moral code. If I quit contributing, like, I’d be miserable, I would not be happy, and I would not continue to grow. And it sounds like you hit a similar spot where it was like, I know how to do this real estate thing. I can help people in my sleep. But like I need a new challenge and it does good for you because you’re now able to move from success to significance. Would you agree with that?

Ricky Carruth
Absolutely, man, I mean, now I can take the significance of what I did with my personal real estate career and use that as credibility to now make a real difference in the world.

Justin Stoddart
Do you feel like at some point, your will your coaching all always be free or I mean, do you foresee a time when you’ll do an event and at least people will have to pay help pay for the cost of a mean like, what do you what’s, what’s the future of Ricky truth? When you look at like the coaching business?

Ricky Carruth
Yeah, I mean, people are going to have to pay to come to events, you know, but as far as you know, mastermind group you have to pay for or course you have to pay for or you know, like, I’ll never charge for the information, you know, and I’ll never charge someone to be part of my group or I’ve never charged anyone to talk to me, you know, kind of thing. I just, I just don’t believe in that stuff. I don’t I just think I don’t know, you know, no charging to go to an event where there’s lots of speakers and you know, or an all day bootcamp mastermind session, you know, stuff like that. Sure. You know, we’re already kind of dabbling into stuff like that. But as far as like online course and coaching and me talking to agents and advising and consulting and stuff, you know, individual agents, I will never ever charge the agents. You know, I make too much money on the backend from sponsorships and affiliates and book, you know, book sales, YouTube speech deals, there’s just too much money and maybe not I’m new into this maybe maybe Grant has it figured out let’s sell courses and let’s sell you know that maybe he’s you know, making bill you know, I don’t know, I don’t know, I’ve heard a lot of stories, and there’s a lot of different trains of thought on it, you know, but I think that the way that I’m doing it the path will actually impact the most people. So I don’t know if I’ll make the most money or not, but I know that I’ll make plenty of money you know, I know that I’ll make enough money to live on but I do know for a fact the way the my business model for coaching will impact the most people you know, because when you do it for free, who doesn’t like free, you know, you’re it’s it’s a no brainer that you’re going to Influence more people that way. You know, and a lot of people say, Oh, well, you know, if it’s free, they don’t have skin in the game and, you know, they’re not going to take it serious and stuff like that look at 70% agents fail. Okay, so 87% of agents don’t take it serious anyway. Um, you know, it’s it, you know, oh, well, you know, they need to pay so that, you know, you can hold them accountable. We have an accountability program in place in my free coaching program. But, you know, let’s say they didn’t know that, you know, if someone needs self accountability, then there’s a whole other set of issues going on. You know, like, you do not have to tell me, you know, you do not have to hold me accountable for anything. And I think the top producers are self motivated. They’re self that they hold yourself accountable. They don’t need you by holding their hand telling them they need to make calls today, or whatever the case may be, you know, so, yeah, there’s not yet I won’t, will charge for events and stuff like that, but, you know, I’m going to help the industry for free.

Justin Stoddart
Yeah, I think you know as I even in my small market of Portland Oregon, as I see there’s some agents who really want it and when you’re getting started is you know, trying to fund a family and a business at the same time. You need a lot more revenue than you think you do. And you know, I do see some coaching programs really helping people but I see some that that probably aren’t a good idea based on the revenue that that agent is bringing in. There’s there’s just not enough revenue to be investing in a coach and so I think that you create a really powerful bridge to end at some point that may make sense for those people to to pay coaching, but for a lot of the people that are just getting started, I don’t know that it ever does at that level, I could be wrong. I know you have a different train of thought saying like No, I never make sense. But again, I think

Ricky Carruth
well, it just depends. It just depends on the coach and everything but you You know, you got you got a lot of, you know, I’d love to know the statistics behind the agents that take out a credit card to pay for coaching that actually don’t have the money to pay 1000 a month for coaching and go into debt, go into debt, paying for a coat that turns around and doesn’t tell them anything different than what’s on YouTube. You know, it’s horrible. And then if they try to get out of the contract, they got creditors that come after them. I mean, how is that helping the industry, you scare the agent into thinking that you need, they need a coach, they have to pay this thousand dollars a month or they won’t succeed. You know, you take their money and then if they try to back out of the contract, you you go after them, you know, you put them in debt. You know, the only thing motivating the agent at that point is how to get out of debt, not the coach. And now we got to figure out you know how we’re going to pay this off and they won’t let us out of the contract even though it’s not helping us. You know, so yeah, I mean it it. It is a It is a rough industry to be honest with you. And I’m just hoping I can spread my message far enough to an already have set saved a lot of agents to be honest with you so many agents reach out and say, Man, I’m so glad I found you before I paid you know, God knows what or you know, hey, I was about to quit three months ago and I found you somewhere I get messages like that all the time.

Justin Stoddart
That’s a I think it’s a really active the heart that you know, that you’re doing for the industry. I believe that the industry right now its greatest competitors are not each other, the greatest, you know, competitors are those that are propagating a message that the real estate agent is no longer necessary and that you can use an app and get the same result. That was some agents that don’t do good service that may be true, but for agents that really care about the people and really have expertise on their area, and can really show up as an expert, a leader in a consultant. I don’t think that is true. And that’s the message that I think we need to combine and share and be sure that consumers are Stand that fighting against Wall Street money that’s telling the different message that real estate agents provide more value than then you know, the fee that they take. And you’d be best served to go that route as opposed to going for a low cost tech offering. I don’t know what your thoughts are on that. But that’s,

Ricky Carruth
I believe that my thoughts are that, that this year was the year of the least amount of for sale by owners in I don’t know the history. Like there are less for sale by owners that sold this year, then in a long time, if not ever. That’s what, uh, when I had the interview with Adam, yesterday, we were talking about this and he, he was telling me it was like 98% or something of transactions and people are using real estate agents. You know, and it’s, it goes back to the old thing, you know, I mean, are you going to, you’re going to give yourself a knee replacement surgery, you know, are you going to cut your knee open and get in there and And you know, are you going to? Are you going to roof your own house? You know, you’re going aplomb you’re going to get under your house and plum your, it goes back to that, you know, real estate agents are professionals. There’s so much liability. There’s so many horror stories out there about deals that went wrong. And most of those involved people that try to do the deal on their own, who aren’t professionals, you know, you want a professional to handle this delicate, you know, one of the biggest financial decisions that you’ll ever make for you. Yeah, we make a lot of money for a reason. You know, doctors make a lot of money. You know, everybody, you know, lawyers make a lot of money you wouldn’t go to I would never go into a courtroom without a lawyer, you know, representing me, you know, I don’t care what it costs. I’m going to pay the lawyer and we’re going to go to court and we’re going to handle this. So I think that the general public, you know, if you look at for sale by owners that’s down and if you look at the I buyers and the people that are Selling properties via internet or apps or whatever. That is way less than 10% of the market. You got you got over 90% of the market is still buying and selling real estate the traditional way. And all these distract disruptors out there. You know, the really just distractors that are distracting the other agents from the 90% of the market share that’s there for them. You know, so all that stuff. There’s nothing absolutely not there’s no company, there’s no organization. There’s no idea out there at all right this second that scares me into thinking that there’s a possibility that real estate agents may not be needed at some point. There’s nothing every company that’s talking about it are losing millions and millions and millions of dollars. You know, it’s it’s a really, I mean, between that the real estate coaching industry, man, it’s really something and it’s fun. It’s fun to watch.

Justin Stoddart
I love watching them lose lots of money. Yeah, I think that as long as agents continue to add superior value that will continue to rise above it right, I love that. That’s what you’re doing. Let’s let’s kind of transition here a little bit, we only have about five to 10 minutes left. So I want to be sure you get the maximum amount of value from what you have to share. Let’s go to this concept because again, I know all the specific tactics of how you’re making the calls, all that stuff’s available, right? You you make that stuff completely open source, and I’m going to direct people to go find you on YouTube, Instagram, all your social channels, so that they can get access to that and start improving their business. I want to get into this part of the heart, the fact that you genuinely care about people, I think that’s a real motivator when I talk with agents and the reason why they’re not making calls, right? The reason why they’re not doing the work that you and I both know will produce results. It comes down to they’re afraid to show up as sales people, right that they don’t want to be salesy. They don’t want to be a salesman. They’ve got this thing in their head. That salespeople are bad and they don’t want to be bad. Whereas you don’t approach it like that you don’t approach it like I’m here to get something from people, you approach it as I’m here to give something to people. Can you talk us through that? Let’s explore that a little bit. And hopefully unlock for some people that aren’t doing the activities that will produce the results because of that mentality.

Ricky Carruth
Yeah, I mean, I think the first thing is, is like if you’re scared to talk that you’re a salesperson, okay? You know, you’re here to sell real estate. So if you’re scared to get on the phone, you’re scared to talk to people, that tells me you’re scared to make money straight up. So and you’re selfish because you know that you need to talk to people to succeed, and you’re in this business to provide for your family, but you won’t do what makes you uncomfortable. You know, I’m saying that which is going to create a more uncomfortable situation because you don’t have any money to provide for your family. So you’re not you’re not willing to step up and be a little uncomfortable to provide for your family. That makes sense in this in this war I mean, that just completely boggles my mind why someone would end? Yes. He asked people, why won’t you make calls? Or what are you scared of? The most common answer is, I don’t know what I’m scared of, you know, the second one is rejection. Well, rejection and fear and all these different failure and all these negative outcomes are literally the read the ingredients of the recipe of success. Without rejection, failure, you know, sounding dumb, no feeling scared fear without those things, you will not succeed. You have to run to those things. And you’re either going to do it or you’re not, you know, winners just make it happen. You know, nobody really can understand sometimes like, Ricky, how did you get here? You know, how do you do all the things that you do? I’m just a winner. I just I just do it. I really don’t know I just do it. You know, I’m so As far as not sounding salesy and approaching people in this low pressure way, but still capitalizing and closing deals. First, you have to understand that closings happen every single day. Regardless of the market conditions, the market could crash tomorrow harder than it did in 2008. And it would still produce closings every day. Every closings worth two possible clients, a buyer and a seller, that’s two opportunities. So multiply each closing every day by two and that’s how many opportunities there were every single day. So when you understand how abundant there in the industry is in your market, in your local market, not just the country in your local market, when you understand the abundance of it, okay, now that opens our eyes up to the fact that okay, you know, deals are happening all around me. I just need to go talk to people and see who I can help do deals. And so you start to get into this mindset that you don’t have to try To be high pressure, because you know that there’s a possibility that they might want to do a deal. Or they might not. They might want to do a deal in a year. Either way it goes, I want to represent them, if they’re looking at doing now I want to represent them if they’re looking to do one in a year, two years, five years, 10 years, I want to represent them at that time. But I don’t want to try to control the situation, and to a place where I’m trying to make them do a deal today, which is what most training teaches. It tries to teach agents how to handle objections and talk them into sign in the line. And it’s just BS. I mean, it just really is, it’s for me, they are going to do a deal. It’s just a matter of when. And it’s a matter of what agents are going to use. So how are we going to be their agent? The number one job real estate agents is to make people feel comfortable with you. So how do we feel comfortable? How do we how do we make people feel comfortable with us? Okay, the way you make people feel comfortable with you is by being comfortable with them when you’re comfortable when you’re calm cool collected then they’re going to be comfortable calm cool and collected when you’re nervous when you’re you know when you sound in a scared then they’re going to be nervous about the situation right here what what the conversation you know I don’t know if I want to do business with this agent they sound like they’re nervous and if they’re nervous I’m, you know, what are they nervous about? So you have to be you have to become comfortable in these, you know situations with strangers to make them feel comfortable with you. And it all comes down to treating them like family. You know, you want you want to talk to them just like they’re your mom, dad, brother, cousin, best friend from high school, those conversations you have with with those people that are in your life. Those are the same conversations you need to have with your clients.

Justin Stoddart
You know, one thing that a couple things that stood out to me you You mentioned the word selfish. I feel like when people aren’t doing the work, because you and I, in fact, I heard you say it the other day on your shows is that anything works. It’s just as long as it puts you in conversation with people. And I think oftentimes people don’t have that because they feel like by talking to people about their career, it’s selfish. Whereas you, you pivoted that entirely and you said, it’s actually very selfish for you. Because you’re you’re not providing for your family. And, and it’s selfish, because you have a skill set that can help people and you’re, you’re holding it, right, you’re putting your light under a bushel, right? You’re, you’re not allowing what you’ve been trained to do to go help people. And I think, to your point, also, is that there’s a certain level, it’s it’s so important. It’s how other people feel around you, and they’re going to they’re going to get their feeling based on how you feel. But the I think the challenge is, is that the very first few appointments and conversations that you have, for example, for me, like the very few the very first interviews I did, I was not comfortable right now. Like hundreds and hundreds of episodes later, it’s gotten very, very comfortable. But there was a time where it was not comfortable. And like you said, like the recipe to success is it actually goes through fear. It goes through discomfort. You have to experience those, it doesn’t mean that you’re not in the right profession doesn’t mean that you’re doing it wrong. It’s just the fact that that’s the growth right? That’s the, that’s the feelings that winners have on their way to success.

Ricky Carruth
Yeah, exactly. Exactly. And when you’re talking to prospects, you know, it’s like, Hey, how are you doing? You know, talk to them like they’re your mom or dad, you know, how are you doing? I’m enjoying the day. Isn’t it? Gorgeous? Cool. Look, I house around the corner sold. I was just calling to see if there’s something I could do for you. That’s it, man. Oh, cool. Is there an agent you would work with? If you were to do something now? Well, look, I’m sure at some point down the road. You’ll do something. Would it be alright if I just stayed in touch with you? Cool. What’s your email? All right, I got your cell phone. I got your email. I’ll stay in touch with you. there’s anything I can do for you let me know, talk to you soon, boom, you had a great conversation with them, they felt comfortable enough with you to give you their contact information. Now you have their contact information to a brand. We’re going to use that to develop a database to build brand moving forward, and you just are just completely going to dominate your market. You know, you just got to stay busy, keep moving, talking to people helping people build that database, build brand, and have fun.

Justin Stoddart
I love it, man. You make it sound so simple. And I think that’s what, what what everybody needs to hear is that it can be if you don’t overcomplicate it in your own head, right?

Ricky Carruth
So not complicated.

Justin Stoddart
They’ll help people. I love it. Let’s I’m gonna end with a signature question of the show, Ricky, you’re obviously a big thinker. You’ve inspired all of us to think bigger, both in the witness success that you’ve achieved as well as the significance that you’re achieving in the way that you’re helping other people find success. I want to thank you for that on behalf of so many people who I’m sure would want to have this opportunity to thank you. Here’s my question for you is how does a guy like you that is a big thinker? How do you continue to expand your own possibilities to continue to be a big thinker? What does that look like for you?

Ricky Carruth
Well, you know, now that when I went to Los everything, I read 100 books, immediately, within about a two year stretch, that was huge. And I continued reading, I don’t read as much anymore because I’m so busy executing so now now I’m kind of learning based on my trial and error of different things. And now that I’m in the social media space, and I’m growing a presence there, you know, they change up stuff all the time. They’re adding stuff features, and, you know, now we got, you know, new platforms all the time, you know, and it’s just so fun now to be on the front end of stuff because I was on the back end of everything. I was on the back end of Facebook and Instagram, and YouTube like I started all that two years ago, like way late, but now I’m on the front end of text messaging platforms, that’s that’s taxing is the new email, you know, I’m on the front end of Tick tock, you know, tick tock is 12 to 25 year olds that in 10 years will be 22 to 35. You know, they’re going to be the ones that are going to want to get into real estate or invest in real estate, you know, and so I’m growing a presence there. And and I just feel like, I’m finally in a place where I have the momentum and I’m watching the world close enough where I wasn’t before because I was so laser focused on real estate, now have a more broader general view of everything. And I feel like I’m I really on the front end of a lot of things that are coming in. And so that excites me. And so just always trying new things, seeing what works and what doesn’t work, and taking that back and in trying to make everything better and more efficient. I’m a very efficient person and As you can imagine, with all the content I put out and time I spend on stuff other than real estate while still maintaining huge business, you know, it’s all about efficiency and how it can be more efficient.

Justin Stoddart
Well, and an underlying theme that essentially you’ve, you’ve I’ve heard you say here is you just take massive action, right? That there’s, there’s not a lot of learning that doesn’t come from you doing that at the end of the day, you can’t take course after course, after course, read book after book after book, listen to podcast, after podcast, you actually have to go just trial and error you learn best on the go. And I think that’s a powerful lesson for all of us that you exemplify in a big big way. So thank you.

Ricky Carruth
Some people do some people don’t you know, Adam contents the CEO for REMAX, you know, he still reads every night. You know, he reads he’s he’s still learning and reading and stuff. I don’t do that I’m still executing, or I’m still planning my execution and I’m just, you know, so people do it differently, you know, but yes, I’m more like Gary Vee doesn’t read. You know, he said that he more learns through his execution. I think everybody’s different. You just got to find what works for you and go,

Justin Stoddart
I love it. Hey, I want to thank you, Ricky, so much for all that you contribute to the industry, as well as all you’ve contributed to this audience, I think bigger real estate audience, which are a group of big thinkers, high achievers wanting to do, and impact even more. It’s been a great pleasure to have you here. If this has been beneficial to anybody that’s listening to this. I recommend that you share it out. Don’t keep this all to yourself. Do what Ricky is doing which is give it away. Give it away, give it away. Sounds like the Red Hot Chili Peppers. Ricky, thank you so much again for your time, man. Total pleasure and look forward to continuing our conversation and continue to have see you do some great things in the industry.

Ricky Carruth
Absolutely. Thanks, man. appreciate all you do as well and we’ll talk to you soon. Sounds good man.

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